Content in ContextYour ePayments, Risk Management and Fintech Solutions in conTEXT
Welcome to my website!
As a B2B Content Writer with over 20 years of corporate experience, I edit and write for international clients in the e-payments, fintech and risk management business. I’m the author of a series of industry white papers about cross-border e-commerce and I edit books which offer risk professionals in the acquiring business guidance during their KYC/Due Diligence investigations. The years I worked for global ICT companies, risk management solution providers and global CNP payment processors taught me to explain the added value of your complex innovative technical solutions to a non-tech audience.
For specific information about my career, the companies I worked for, incl. recommendations, please check my LinkedIn profile.
I invite you to scroll down to see my Blogs and Portfolio.
- B2B Web Content
- White Papers
- Corporate Brochures
- Case Studies
- Social Media content
- Merchant Acquirers
- Payment Service Providers
- Risk Management Solution Providers
- e-Commerce & m-Commerce Platforms
- CNP Payment Processors
- Mobile Payment Processors
- Compliance Experts
- Fintech Start-Ups
- Legal Payment Experts
Content Marketing Strategy
Innovative start-ups and market leaders need to get their message across. Business leaders understand the power of a solid content marketing strategy that converts their website content, blogs and social media posts into conversion magnets.
Your market struggles with issues for which you provide user-friendly, innovative solutions and services. As a B2B Content Writer, I convey the added value of your innovative software, fin-technology, risk management- or e-payments solutions to your key audience.
I write and edit:
- B2B Web content
- Corporate brochures
Text which explains the added value of your solution to your target audience. Content which confirms the unique and/or leading position of your company in the market. Business leaders understand the power of a smart inbound marketing strategy. Multi-channel engagement with your potential clients leads to valuable business relationships. Sticky content is the rich compost of a company’s content marketing strategy.
Strategic Analysis – White Paper Marketing
White Papers promote your brand and your company’s expertise. By sharing valuable information and actual data about relevant topics which interest your target audience, you build brand authority and thought leadership.
As the author of a series of successful White Papers about trends and business opportunities in the growing online Payments – and e-Commerce industry, I understand the power of White Paper Marketing as part of a company’s Inbound Marketing Strategy.
- Promote your brand and your expertise.
- Explore key-elements, which contribute to business growth.
- Analyze critical issues and provide insight and solutions.
- Contain updated facts & figures, which can be used as a source for cool Infographics.
White Papers explore regional developments and technological innovations; interesting data for management boards and investors. This “heavy” content is a great fishing pond for your Social Media Marketing output. LinkedIn Pulse, tweets, bits & bytes, which generate in-bound traffic to your corporate website. Listen to your audience, engage with your prospects and publish relevant data which attracts the attention of your key-audience.
B2B Content Translations – Multilingual Strategy
Expand your geographical footprint! Deliver your message and explain your solutions and services to your target audience across a variety of social media channels and in multiple languages. Think cross-border!
I speak Dutch, English, Spanish, Italian and French. As an experienced multilingual Content Writer, I correct, edit and/or translate your marketing texts into US-English.
- SEO Web Content
- White Papers
- Case Studies
- Mission Statements
- Business Concepts
- Value Propositions
The internet connects businesses and their clients within a click of a mouse. Multi-channel marketing enables you to engage with your target audience through social-media channels and on a variety of new devices. The future is mobile! E-Commerce, e-banking and mobile payment methods are changing the way in which we shop and do business. Introduce your solutions to a wider international audience. Expand your geographical footprint!
Ongoing monitoring is required by regulatory authorities and credit card organizations as part of enhanced due diligence for certain merchant types. Especially acquirers with many high-risk merchants in their portfolio have to implement a solid monitoring framework. For them, monitoring isn’t an option but a legal obligation.
“From the Fourth and Fifth Money Laundering Directives, to the General Data Protection Regulation (GDPR), to the second Payment Services Directive (PSD2), to the New York Department of Financial Services Final rule – all have had an impact on existing KYC processes. But the traditional banking industry is fragmenting as new ways to send value from one country to another are developed.”
Hidden high-risk industries could be hiding risky business behind ‘low risk’ MCCs, as this saves them from the acquiring bank’s high scrutiny applied during the on-boarding process of high-risk merchants. Merchants, involved in high-risk business, use camouflage tactics to ‘fly under the radar’ and negotiate favorable (low risk) processing rates.