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I write Content for Your Market

Your Solutions in conTEXT

Welcome to my website!
As a B2B Copywriter with over 20 years of corporate experience, I research trends and business opportunities in the e-Payments and Fintech market and I convert your business concepts and value propositions into B2B content.

Fluent in Dutch, English, Spanish, Italian, I combine strong analytical- and communication skills.

This enables me to convey the added value of your solution(s) to your target audience, in sync with your company’s Content Marketing Strategy.

For more information about my Career, the Companies I worked for, incl. recommendations,

please check Shanty Elena van de Sande’s Profile on LinkedIn. Scroll down for my Blogs and Portfolio.

  • B2B Web Content
  • White Papers
  • Corporate Brochures
  • Case Studies
  • Interviews
  • Newsletters
  • Blogs
  • Social Media content
  • Editing existing content
  • Fact & Figures Sheets, used for i.e. Infographics
  • Fintech
  • Risk Management
  • e-Commerce & m-Commerce
  • e-Payments
  • Mobile Payments
  • Financial institutions
  • Compliance/KYC/Due Diligence Professionals
  • Innovative Startups
  • Sustainable Energy Innovators


SEO Content - Inbound Marketing Strategy

Whether you are a technological Start-Up or a Market Leader; you need to get your message across. Business leaders understand the power of a solid inbound marketing strategy which converts your website into a conversion magnet.

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Your market struggles with issues for which you provide user-friendly, innovative solutions and services. As a B2B Content Writer, I convey the added value of your innovative software, fin-technology, risk management- or e-payments solutions to your key audience.

I write and edit:

  • B2B Web content
  • Corporate brochures
  • Case Studies
  • Newsletters
  • Blogs
  • Social Media content
  • Articles

Text which explains the added value of your solution to your target audience. Content which confirms the unique and/or leading position of your company in the market. Business leaders understand the power of a smart inbound marketing strategy. Multi-channel engagement with your potential clients leads to valuable business relationships. Sticky content is the rich compost of a company’s content marketing strategy.

Strategic Analysis – White Paper Marketing

White Papers are Industry Reports. They indirectly promote your brand. By sharing valuable data about relevant topics which interest your target audience, your company builds authority and thought leadership.

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As the author of a series of successful White Papers about trends and business opportunities in the online Payments – and e-Commerce industry, I understand the power of White Paper Marketing as part of a company’s Inbound Marketing Strategy.

White Papers – Industry Reports:

  • Indirectly promote your brand and your expertise.
  • Explore key-elements, which contribute to business growth.
  • Analyze critical issues and provide insight and solutions.
  • Contain updated facts & figures, which can be used as a source for cool Infographics.

White Papers explore regional developments and technological innovations; interesting data for management boards and investors. This “heavy” content is a great fishing pond for your Social Media Marketing output. LinkedIn Pulse, tweets, bits & bytes, which generate in-bound traffic to your corporate website. Listen to your audience, engage with your prospects and publish relevant data which attracts the attention of your key-audience.

B2B Content Translations – Multilingual Strategy

Expand your geographical footprint. Deliver your message and explain your solutions and services to your target audience across a variety of social media channels and in multiple languages. Become international, think cross-border!

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I speak Dutch, English, Spanish, Italian and French. As an experienced multilingual Copywriter, I correct, edit and/or translate your marketing texts into US-English.

  • SEO Web Content
  • White Papers
  • Case Studies
  • Press Releases
  • Mission Statements
  • Business Concepts
  • Value Propositions
  • Brochures

The internet connects businesses and their clients within a click of a mouse. Multi-channel marketing enables you to engage with your target audience through social-media channels and on a variety of new devices. The future is mobile! E-Commerce, e-banking and mobile payment methods are changing the way in which we shop and do businessIntroduce your solutions to a wider international audience. Expand your geographical footprint!


my Blog

The Future of Compliance

“From the Fourth and Fifth Money Laundering Directives, to the General Data Protection Regulation (GDPR), to the second Payment Services Directive (PSD2), to the New York Department of Financial Services Final rule – all have had an impact on existing KYC processes. But the traditional banking industry is fragmenting as new ways to send value from one country to another are developed.”

Understanding High-Risk Business

Hidden high-risk industries could be hiding risky business behind ‘low risk’ MCCs, as this saves them from the acquiring bank’s high scrutiny applied during the on-boarding process of high-risk merchants. Merchants, involved in high-risk business, use camouflage tactics to ‘fly under the radar’ and negotiate favorable (low risk) processing rates.

my Portfolio