Content in ContextYour Payment Acquiring, Risk Management and Fintech Solutions put into Context
Welcome to my website!
With over 20 years of corporate experience, I edit and write B2B content for international clients in the e-payments, fintech and risk management business. In sync with their content marketing strategy, companies hire me to write white papers, e-books, corporate brochures, web content and industry reports. Topics may include cross-border e-commerce, payment acquiring, risk management and compliance. I have edited four books that offer risk professionals in the merchant acquiring business guidance during their investigations and I am the author of a series of white papers about e-commerce and mobile payment methods. Over two decades of experience with product marketing, risk management solution providers and payment processors enables me to explain the added value of your complex innovative solutions to non-tech decision-makers.
For specific information about my career, the companies I worked for, please check my LinkedIn profile.
Examples of my work can be found under Portfolio, at the bottom of this page.
- B2B Web Content
- White Papers
- Corporate Brochures
- Case Studies
- Social Media content
- Merchant Acquirers
- Payment Service Providers (PSPs)
- Risk Management Solution Providers
- Publishers of Digital Content
- Payment Gateways
- Payment Innovators
- Compliance Experts
- Fintech Start-Ups
- Compliance Experts (RegTech)
Content Marketing Strategy
I write and edit:
- B2B Web content
- Corporate brochures
Text which explains the added value of your solution to your target audience. Content which confirms the unique and/or leading position of your company in the market. Business leaders understand the power of a smart inbound marketing strategy. Multi-channel engagement with your potential clients leads to valuable business relationships. Sticky content is the rich compost of a company’s content marketing strategy.
Strategic Analysis – White Paper Marketing
White Papers promote your brand and your expertise. By sharing valuable information, stats and data about topics that interest your target audience, you build authority and thought leadership.
- Promote your brand and your expertise.
- Explore key-elements, which contribute to business growth.
- Analyze critical issues and provide insight and solutions.
- Contain updated facts & figures, which can be used as a source for cool Infographics.
White Papers explore regional developments and technological innovations; interesting data for management boards and investors. This “heavy” content is a great fishing pond for your Social Media Marketing output. LinkedIn Pulse, tweets, bits & bytes, which generate in-bound traffic to your corporate website. Listen to your audience, engage with your prospects and publish relevant data which attracts the attention of your key-audience.
B2B Content Translations – Multilingual Strategy
Expand your geographical footprint! Deliver your message and explain your solutions and services to your target audience across a variety of social media channels and in multiple languages.
- SEO Web Content
- White Papers
- Case Studies
- Mission Statements
- Business Concepts
- Value Propositions
The internet connects businesses and their clients within a click of a mouse. Multi-channel marketing enables you to engage with your target audience through social-media channels and on a variety of new devices. The future is mobile! E-Commerce, e-banking and mobile payment methods are changing the way in which we shop and do business. Introduce your solutions to a wider international audience. Expand your geographical footprint!
Ongoing monitoring is required by regulatory authorities and credit card organizations as part of enhanced due diligence for certain merchant types. Especially acquirers with many high-risk merchants in their portfolio have to implement a solid monitoring framework. For them, monitoring isn’t an option but a legal obligation.
“From the Fourth and Fifth Money Laundering Directives, to the General Data Protection Regulation (GDPR), to the second Payment Services Directive (PSD2), to the New York Department of Financial Services Final rule – all have had an impact on existing KYC processes. But the traditional banking industry is fragmenting as new ways to send value from one country to another are developed.”
Hidden high-risk industries could be hiding risky business behind ‘low risk’ MCCs, as this saves them from the acquiring bank’s high scrutiny applied during the on-boarding process of high-risk merchants. Merchants, involved in high-risk business, use camouflage tactics to ‘fly under the radar’ and negotiate favorable (low risk) processing rates.